SENSODYNE MOUTHWASH

Armed with the client's storyboard, we crafted a comprehensive narramatic. This detailed document served as a roadmap for both the shoot team and post-production, ensuring smooth execution and efficient editing. Building on the agency's concept for the "4 benefits slate," we devised a visually captivating solution. A dynamic circular ray of color – mirroring the brand's signature palette – emanated from a single point, highlighting the four key benefits of the mouthwash. Leveraging the blue color continuity from the mouthwash scene to the bottle liquid, we utilized liquid simulation to create a visually engaging number "4." This number seamlessly introduced the four benefits, perfectly integrating with the overall narrative flow. ollowing client approval, the final edit was locked. As requested, we created tailored cutdowns of the master film in 30-second, 20-second, 15-second, and 6-second versions, all delivered within the agreed-upon deadline.