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Types of Laxatives by Cremmafin

CLIENT

Content Factory

BRIEF

The agency wanted to create a 2D animated explainer video for Cremaffin, a laxative brand. The video should focus on the laxatives' mechanisms of action within the digestive system, rather than graphic details.

WHAT WE DID

Following careful review of the script and brand guidelines, we embarked on eye-catching and informative 2D assets were meticulously crafted, adhering to Cremaffin's brand identity. Client approval ensured the visuals aligned perfectly with their vision. With assets approved, the animation process commenced. Our skilled animators brought the script to life, meticulously synchronizing vector animations with the voiceover narration. To enhance relatability, we incorporated a subtle human element. The character's body language and expressions would subtly convey mild discomfort, establishing an emotional connection with viewers who may have experienced similar issues. The animation would then shift focus to the character's gut, visually depicting how different laxative types work within the digestive system. This approach provided clear information without being overly graphic. The final video struck a perfect balance between informative and tasteful. Cremaffin was thrilled with the outcome – a clear, engaging, and informative explainer video that effectively educated viewers about laxatives while adhering to brand guidelines.

CATEGORY

2D, Motion graphics

WHAT’S NEXT STARTS HERE.

Get in touch at info@elementalstudios.in

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