Woodland Extra Tough Shoes
CLIENT
Ethereal Pictures
BRIEF
Showcase the incredible toughness of a brand's shoes in a captivating and engaging video. The client requested a recurring creature theme, with a lizard facing a harsh desert environment – all while remaining safe within the shoes.
WHAT WE DID
We meticulously constructed a stunning, CGI-rendered desert terrain – mountains, rugged terrain, and a desolate atmosphere – emphasizing the harshness of the environment. Our star, a determined, CGI-animated lizard, is introduced, navigating the treacherous landscape. Taking full advantage of the creative freedom granted by the agency, we envisioned a rock falling from a great height and the lizard takes shelter in the shoes and the stone fall down crushing the shoes but as the stone rolls out the lizard comes out safe proving thier Extra tough point. This CGI-animated video combines stunning visuals with a compelling narrative, showcasing the incredible resilience of the shoes and highlighting the creative vision entrusted to our team. The entirely CGI approach adds a unique layer to the production, leaving a lasting impression on the audience.
CATEGORY
3D, Ad Film